About Us

Hello & Welcome

Thank you for visiting my website & checking out who we are & what we are all about.

If you visit the team page you can find out about individuals and read my story about how & why I got started as a dog trainer.  When I set out, I had no intention of setting up a business, it was just about having a job I enjoyed & offering a professional, quality service to people with dogs & puppies.

Business Awards

  4 x Award Winning Biz

Here we are now, 4 x Business Award Winners in 2017/18

For all of us at The National Dog Training Academy, our customers come first. Customers are the heart & soul of our business. We try to listen to our customers & take on board what they say but we also watch our customers in classes, watch their progress as they climb with their dog, up the Tree of Achievement. If people aren’t smiling & laughing in class, it’s our fault. If people aren’t making progress up the Tree, it’s our fault. We don’t just stop at learning how to train dogs, we also learn how to teach people. Training is ongoing for all members of staff.


Take a look at some of the photos people send us of their dogs or pups enjoying life at home or out and about.

Cert Ed Certificate

Staff trained in Adult Ed

We are constantly finding ways to improve not just our training but how to make it more fun. Check out some of our dog training instructor certificates.

You should be in our Portacabin  when we are all in there trying out new ideas. It’s a good job the door is shut! Almost every day one of the team will come in and say, ‘I’ve been thinking, what about ……’ & off we go. Sometimes it turns out to be a rubbish idea and we throw it out – but at least we tried it, and sometimes it turns out to be an amazing idea. The team feel comfortable throwing ideas in the pot knowing they will be listened to & heard & that’s just how we want our customers to feel. Never too embarrassed to ask a question. Never feeling we won’t listen or take concerns seriously. Never feeling we will judge them.

You will make mistakes with your dog & trust me we will make mistakes with ours. None of us are perfect & none of our dogs are perfect. It’s how we all learn. Sometimes it’s life that has got in the way and we know our training has lapsed or we have allowed bad habits to develop. It happens to us all. If that’s you, don’t worry, we can help you put it right.

As you’ve probably gathered, I’m (Sandra) writing this. So I’ll share a secret with you. I frequently feel put out these days. I get an email from a customer that is thanking a member of my team for their help, support or just generally telling me how brilliant they find them. I hear you say, ‘That’s a good thing isn’t it?’ Yes, of course it is, it’s amazing & I’m seriously thrilled. But sometimes when it’s a customer that’s been with us for years & I worked with them initially, the sulky child in me steps out to say, ‘hey, don’t forget I helped you in the early days.’ I miss that constant day to day contact with my customers but someone has to head the ship & keep a lookout ahead. We don’t want to hit any icebergs through complacency.

I never set out to build a team or a business. It’s happened because we continually put our customers first. Team members are people who’ve approached me & asked to be involved. All of them have had to complete a tough training programme & they’ve all had to give hours of voluntary time to make the grade. They have all put their heart & soul into becoming a team member.

We all love what we do. We want people to love spending time with their dogs & we want to be here to make sure that happens.


Start your own Profitable Dog Training School

Due to huge demand we are now looking to develop our existing operations through new strategic licensing opportunities with the right individuals.